ABOUT US

Hyphaus is a multi-label fashion and lifestyle retail brand rooted in curation, culture, and global perspective. More than a store, Hyphaus is a cultural gateway, connecting local audiences to global fashion, and exporting local taste to the world.

Founded in 2017 as Hypecity, the brand began as a response to the growing demand for streetwear and global fashion culture in Malaysia. Over the years, Hypecity evolved from a product-driven retailer into a taste-driven curator. This evolution laid the foundation for Hyphaus.

In 2026, Hypecity was rebranded into Hyphaus, marking a strategic shift from trend retail to cultural positioning. Today, Hyphaus operates through two distinct retail concepts:


Hyphaus — located in Bukit Bintang, Kuala Lumpur. Serves as the brand’s cultural flagship, focusing on designer labels, curated selections, and global fashion perspectives within a landmark retail environment.


Hyphaus Lite — located in SS15, Subang Jaya. Offers a more accessible and community-driven neighbourhood retail concept, bringing curated fashion closer to everyday audiences in a more approachable setting.

Hyphaus operates on one core belief — Great retail is not about selling products, it’s about shaping taste.