P-23 marked the launch of its Q/4–25 collection with a special presentation at Hyphaus Bukit Bintang, bringing together fashion, music and creative communities for an evening that also marked an early chapter in the Hyphaus story.
Featuring 12 SKUs, the collection continues P-23’s evolving design language through a balance of functionality, silhouette and identity. Rather than simply presenting the collection in a traditional retail setting, the launch took place within the still-developing Hyphaus space, turning the unfinished environment into part of the experience.
The event also featured a special collaboration with Insight Perth, with DJs 1AMSAINT, KLVNMUSIC, TYYDOLLARS and KYLENUGENT travelling from Perth to join the launch. Their presence brought together creative communities from Malaysia and Australia, adding an international dimension to the evening.
For Hyphaus, the event represented more than a collection launch. As one of the first activations held at our Bukit Bintang space, it reflected our vision of creating a place where fashion, culture, creatives and community can meet — while giving the brands we curate a platform to tell their stories in their own way.