NOTINLIST returned to Hyphaus for an exclusive preview of its latest LV.2 collection, bringing its newest pieces back to Kuala Lumpur and giving the brand’s community an opportunity to experience the collection first-hand.
Visitors were invited to explore and try on the latest pieces, while every purchase came with an exclusive NOTINLIST keychain and a complimentary manga — extending the story behind the collection beyond the clothing itself.
For Hyphaus, welcoming NOTINLIST back into our space reflects our belief in giving homegrown creative voices a platform to grow. We see our role not simply as a place to retail products, but as a curator connecting brands, creators and communities with new audiences.
NOTINLIST’s journey from Malaysia to Shanghai and back to Kuala Lumpur represents the kind of creative exchange we want to encourage at Hyphaus — supporting the talent from our homeground while creating opportunities for local perspectives to travel beyond it.