For the first time ever in Malaysia, Bunnyhill Concept made its debut in Kuala Lumpur with a seven-day pop-up at Hyphaus Bukit Bintang.
Known across Vietnam and increasingly throughout Southeast Asia for its playful take on femininity, signature oversized silhouettes and distinctive sweet aesthetic, Bunnyhill has built a strong community beyond its homeground. For its first step into Malaysia, the brand chose Hyphaus as the place to introduce its world to a new audience.
For Hyphaus, Bunnyhill was more than another pop-up. It was the beginning of a relationship between two creative communities — and a reflection of what Bring The World Home means to us. We wanted to bring a label we had discovered and believed in from Vietnam to Kuala Lumpur, while creating a space for our local community to experience it first-hand.
The seven-day takeover brought one of the most complete Bunnyhill selections to Malaysia, alongside opportunities for customers, creators and the wider community to meet the team, explore the collection and experience the brand beyond the product itself.
Bunnyhill was also a meaningful first for Hyphaus. As one of our earliest major international brand activations, the pop-up marked our continued direction as a curator of Southeast Asian fashion and lifestyle, connecting emerging and established regional labels with audiences in Malaysia.
From Vietnam to Kuala Lumpur, Bunnyhill’s first Malaysian pop-up was a small step in a much bigger journey — bringing the world home, one brand at a time.